Mark. Track.
Earn.
Hallmark works in three stages. You only see one thing — an email in your inbox with proof. Here’s what’s happening under the hood.
An invisible signature, embedded at upload
When you upload a photo or video, Hallmark weaves a 256-bit cryptographic signature directly into the pixel data — not as a visible overlay, not in the file’s metadata, but in the image itself. The modification is imperceptible: typical PSNR exceeds 40 dB, which is below the threshold of human perception. Your content looks identical. We can find it anywhere.
This matters because every other approach fails under real-world distribution:
The watermark is trained adversarially against the full menu of real-world transforms: JPEG compression down to Q40, arbitrary resizing, color grading, cropping, Gaussian blur, and the platform-specific codecs used by Instagram, TikTok, and X.
It also survives the analog hole — pointing a phone at a monitor, screen-recording a desktop, taking a screenshot. The signal is in the pixels, so a faithful recapture preserves a faithful copy of the signal. We apply perspective rectification on the verification side to undo phone-of-screen distortion.
Counter-intuitively, AI enhancement often improves watermark recovery. In our tests, AI-enhanced captures measured bit recovery of 0.75 versus 0.65 for raw captures — the enhancement process reconstructs the image from a conditioning signal that includes our watermark.
Drag to compare — one image holds a 256-bit signature that survives screenshots and AI regeneration.
Continuous scanning for brand use
Once your content is marked, add up to 10 posts and the brand sites you want watched. Hallmark scans them every 48 hours — checking both for exact matches and for AI-modified versions, the scenario where a brand has run your content through a style filter or cropped it significantly.
When a match clears our confidence threshold, you get an email with a screenshot and the match score. One click confirms it’s yours — no login required.
- →Brand homepages
- →Shop & product pages
- →Recipe / blog pages
- →Press pages
- →Meta Ad Library & social — coming soon
- →Exact matches
- →AI-modified versions
- →Cropped or color-graded uses
- →Screen-recorded reposts
- →Embedded in other videos
You don’t do anything during the TRACK phase. You get notified when a new unauthorized use is found — with a screenshot, the platform, the brand name, and a confidence score.
Evidence, not empty alerts
Hallmark doesn’t send licensing offers or negotiate with brands on your behalf — no legal promises, no auto-generated demands. What it gives you is the thing you actually need to act: a confirmed match with forensic-grade evidence attached.
What you do with it is up to you. Reach out yourself, pursue a DMCA takedown, or — coming soon — connect with a creator IP attorney through Hallmark on a referral basis. We never block any route.
No commission on what happens next. The $29/month covers monitoring and alerts — full stop. There’s no cut of any deal you make afterward.
- Files processed in memory — never persisted
- 256-bit cryptographic signature
- No training on user content
- GDPR-compatible by design
What’s live, what’s next
Invisible watermarking for images and video. One-click, free, in production today.
Scans your brand sites every 48 hours. $29/month, no waitlist — sign up and add your first site.
Creator IP attorney referral on confirmed matches. Evidence + alerts are live now.