Mark. Track.
Earn.
Hallmark works in three stages. You only see one thing — an email in your inbox with proof. Here’s what’s happening under the hood.
An invisible signature, embedded at upload
When you upload a photo or video, Hallmark hides a unique mark inside the image itself — not a visible logo, and not in the file details that apps delete. The change is far too small to see. Your content looks identical, but our checker can read the mark and show it’s yours.
This matters because every other approach fails under real-world distribution:
The watermark technology was trained against what happens to files in real life: heavy compression, resizing, colour edits, cropping, blur, and the video re-encoding that Instagram, TikTok and X apply on upload.
It even survives someone filming your screen with their phone, screen-recording it, or taking a screenshot — the mark is in the picture, so a copy of the picture carries it. When a copy was filmed at an angle, we straighten it before checking.
Counter-intuitively, AI enhancement often improves watermark recovery. In our tests, AI-enhanced captures measured bit recovery of 0.75 versus 0.65 for raw captures — the enhancement process reconstructs the image from a conditioning signal that includes our watermark.
Drag to compare — one image carries an invisible mark that survives screenshots and AI regeneration.
Continuous scanning for brand use
Once your content is marked, add up to 10 posts and name the brand you made each one for. Hallmark scans them every 24 hours — checking both for exact matches and for AI-modified versions, the scenario where a brand has run your content through a style filter or cropped it significantly.
When we’re confident we’ve found your content, you get an email with a screenshot and how closely it matches. One click confirms it’s yours — no login required.
- →Brand homepages
- →Shop & product pages
- →Recipe / blog pages
- →Press pages
- →Meta Ad Library & social — coming soon
- →Exact matches
- →AI-modified versions
- →Cropped or color-graded uses
- →Screen-recorded reposts
- →Embedded in other videos
You don’t do anything during the TRACK phase. You get notified when a new unauthorized use is found — with a screenshot, the platform, the brand name, and how sure we are.
Evidence, not empty alerts
Hallmark doesn’t send licensing offers or negotiate with brands on your behalf — no legal promises, no auto-generated demands. What it gives you is the thing you actually need to act: a confirmed match with forensic-grade evidence attached.
What you do with it is up to you. Reach out yourself, pursue a DMCA takedown, or — coming soon — connect with a creator IP attorney through Hallmark on a referral basis. We never block any route.
No commission on what happens next. The $29/month covers monitoring and alerts — full stop. There’s no cut of any deal you make afterward.
- Files processed in memory — never persisted
- A unique mark tied to your account
- No training on user content
- GDPR-compatible by design
What’s live, what’s next
Invisible watermarking for images and video. One-click, free, in production today.
Re-scans your posts every 24 hours. $29/month, no waitlist — sign up and add your first post.
Creator IP attorney referral on confirmed matches. Evidence + alerts are live now.